STILLA at the Monaco Yacht Show 2024: A Blossoming Success

The Monaco Yacht Show (MYS) is more than just a prestigious gathering of the world’s most luxurious yachts. At STILLA, we see it as an opportunity to stand out and showcase our Always Blooming vision.

 This year, we launched our newest campaign at MYS: "STILLA Follows You Everywhere." We couldn't have been more excited to be part of this grand event once again, meeting our cherished clients, partners, and friends, and presenting our latest creative innovations.

From elegant floral displays to eye-catching uniforms, STILLA brought its signature touch of eternal beauty and luxury to the show, making sure we were not only seen but remembered. Here’s a glimpse of our experience at the MYS, where we combined our passion for sustainable luxury with the vibrancy of timeless blooms.

A Warm Welcome: Meeting Our Clients and Partners

The Monaco Yacht Show has always been a unique opportunity to connect with those who appreciate the finer things in life, and this year was no different. It was a pleasure to meet with our loyal clients, collaborators, and new friends, exchanging stories, sharing experiences, and deepening relationships that are at the heart of our brand. Each interaction was a reminder of why we do what we do: to provide luxury that lasts.

We were especially thrilled to catch up with our esteemed partners, whose feedback and enthusiasm for our products helped inspire us throughout the show. Many of them visited us at various yacht lounges and exclusive events, where we took the opportunity to introduce them to our new collections. The conversations were full of excitement and energy, with everyone eager to discover what STILLA had brought to the show this year.

We were delighted to hear the glowing reviews of our displays and the overwhelming appreciation for the gift packages we prepared for the event. The Monaco Yacht Show is more than just a business opportunity for us – it’s a celebration of beauty, craftsmanship, and community, and we loved every moment of it.

STILLA Follows You Everywhere

The highlight of our participation this year was unveiling our newest campaign: "STILLA Follows You Everywhere." The concept is rooted in the idea that our preserved flowers are designed to bring enduring beauty to any location, whether on land or sea. We wanted to illustrate just how easy it is to travel with STILLA and enjoy our everlasting blooms no matter where life takes you.

To emphasize this, we introduced our flower suitcases. These suitcases, overflowing with our signature preserved blooms, were a showstopper. Visitors marveled at the idea of taking luxury florals with them without the worry of wilting or maintenance. Whether you're cruising through the Mediterranean or jet-setting to your next destination, STILLA ensures that elegance is always blooming. Our flowers require no water or special care, making them the perfect companion for those who live a life of exploration and refinement.

Our flower suitcases embodied the convenience and beauty of STILLA’s preserved flowers, drawing crowds at every turn. Attendees were fascinated by how seamlessly these flowers can travel without losing their vibrancy. We loved hearing stories from clients who had taken our flowers on their yachts or into their homes, each time recounting how they brought a touch of nature's beauty to their luxurious surroundings.

Click here to discover preserved flowers for yachts.

The Flower Dress: Fashion Meets Florals

Another highlight that captivated attendees at the Monaco Yacht Show was our stunning flower dress. Designed to represent the everlasting nature of our flowers, this showpiece was made of preserved blooms. The dress wasn’t just a symbol of beauty; it was a demonstration of our commitment to sustainability. By creating fashion from florals that last for years, we’re redefining what luxury can look like.

The flower dress was a visual manifestation of our #AlwaysBlooming ethos, reminding everyone that with STILLA, elegance is eternal. Visitors and media alike couldn’t stop talking about the dress, and it became one of the most photographed elements of our display. Each flower used in the dress was carefully selected to represent the diversity and richness of STILLA’s offerings. We’re proud that our creativity, craftsmanship, and sustainability were so well received at such a prestigious event.

The Silk Scarves: A Stylish Souvenir

This year, we also introduced something special for our close friends and partners: the STILLA silk scarf. These scarves, which were part of our uniform during the show, became an instant hit. Designed in-house by our Head of Marketing, they are made from 100% silk and feature elements of STILLA's identity woven into every thread. The scarf is more than just a fashion accessory – it’s a symbol of our brand’s creative spirit and the luxurious touch we bring to everything we do.

The scarves garnered compliments from everyone at the show, especially from the chief stews, who received them as part of a special gift package. We were overjoyed to see how much they loved the design and the quality of the silk. The intricate patterns, bold yet elegant, echoed the beauty of our flowers and the STILLA DNA. Our team members wore them with pride throughout the show, and they quickly became a conversation starter wherever we went. Many guests were inspired to ask how they could incorporate these scarves into their own wardrobe, whether tied around the neck or worn as a chic top.

Click here to learn more ways to wear a silk scarf.

Spotted at the Show: STILLA Everywhere

STILLA Flowers were in full bloom across the entire Monaco Yacht Show. We were delighted to be featured in some of the most luxurious yachts and lounges, including M/Y Extra Time, IYC Lounge, the Hill Robinson Stand, and the exclusive Breakfast with the Experts event. Our flowers added a touch of timeless elegance to every space, enhancing the luxury and atmosphere for guests.

Wherever we were spotted, STILLA made an impression. Whether in the lounges or on the water, our floral displays caught the eye of yacht owners, guests, and event organizers alike. We’re grateful to all the hosts who allowed us to bring our floral creations to their spaces, and we look forward to many more collaborations in the future.

A Heartfelt Thanks

As we reflect on yet another successful Monaco Yacht Show, we’re filled with gratitude for everyone who made it possible. From our talented team who worked tirelessly behind the scenes, to our valued clients, partners, and friends who supported us every step of the way – thank you. Your love for STILLA’s creations is what inspires us to keep pushing boundaries and creating florals that truly last forever.

Our experience at the 2024 Monaco Yacht Show was nothing short of magical, and we can't wait to bring more beauty and innovation to the world. Remember, with STILLA, you’re always blooming – no matter where you go.

Until Next Time, STILLA Follows You Everywhere!